Chapter 7 Questions

1. The first radio station that I chose was KRAR 106.9 FM radio. They are a hip-hop radio station which a target audience of teenagers who enjoy listening to hip-hop music. They advertise using celebrities to lure teenagers towards their station. They are successful due to their advertising techniques and their ability to play what their target audience wants to hear. The second radio station that I chose was KBYU 89.1 FM. They play classical music to a target audience consisting of BYU students, staff, and alumni who enjoy this genre of music. They advertise on campus and are successful because everybody knows of this station. The third radio station that I chose was KODJ 94.1 FM radio. This station plays oldies music, targeting an audience primarily interested in listening to hits from the 60’s and 70’s. They advertise through their website and are successful because they cater to their audience’s desires. The fourth radio station that I chose was KSVC 980 AM. This is a talk radio station. This station classifies itself as “the talk of Mid Utah.” The target audience would be people interested in listening to people like Dr. Lauren and Sean Hannity. This station advertises on billboards and on their website. They are successful because they host renowned talk radio hosts who listeners consider to be their favorites. The final radio station that I chose was KOVO 960 AM. This is a sports radio channel. The target audience is mainly men who enjoy listening to the scores and happenings of national games. They advertise on billboards and on their website. They are successful because they have a website which would please males.

2. Radio is the most personal of media because it is almost as if the talk radio hosts are directly speaking to you or the music stations are directly playing for you. People usually tune into stations that they are personally interested in and as a result, listeners receive information that applies to them directly. Music is an important part in radio programming due to the fact that everybody loves music. It is a means of relaxation while driving home from a hard day at work or a way to stay updated on the newest music. Talk radio is so popular because the hosts always address current issues that the public shows interest in. The successful talk shows usually have a right view leaning which many people identify with, making the listening that much more enjoyable.