Chapter 5 Questions

1. I went to Barnes and Noble Bookstore and chose to scan through the magazine entitled Modern Dog. (I thought the title was pretty funny) This magazine generally appeals to women who are intense dog lovers and/or owners. It gives the reader tips on how to care of their dogs. I think this magazine is mainly targeted towards women due to the fact that most men don’t read dog magazines unless they have no lives. The cover even had a picture of a smiling woman and her beloved dog. The advertisements in Modern Dog were exactly what I expected to find. They consisted of pet stores and different brands of dog food. This magazine was basically extremely predictable and I’m sure many middle aged to elderly women enjoy reading this magazine to learn different tactics of pampering and grooming their canine.

2. In my opinion, the electronic media has had a rather neutral effect on the magazine industry. There are still millions of subscribers who faithfully renew their subscriptions when they come to an end. I know this from first hand experience. There is something about getting a tangible thing in the mail that appeals to so many people. It is almost as if we get a personalized gift every month. In the future the electronic media may have a slightly downward effect on the magazine industry’s profit. However, I personally feel that people will still crave that monthly “gift.” Even when you look up the magazine’s website, you usually cant find the whole magazine. At most they will show excerpts from certain pages to get the viewer to actually go out and purchase the magazine. When you’ve been doing something for so many years, you will realize that, as cliché as this sounds, old habits die hard.