1. One effective ad that I found was the Herbal Essence Shampoo advertisement. This advertisement proved to be extremely effective due to the fact that the model in the ad is extremely attractive and her hair looks soft and silky. It makes the viewer want to have luxurious hair just like the model’s hair. The words on the ad, “We can’t keep something this juicy a secret,” are very captivating and intriguing. They make the viewer want to continue looking at the advertisement in the hopes of uncovering what the secret is.
Another advertisement that I found to be good and effective was the Apple Ipod ad. It’s simple complexity captivates and commands attention. The fact that the person is a silhouette makes the actual product pop out from the picture which is exactly what advertising is about. It is about selling the product.
One ad that I found to be ineffective was the Nike advertisement. It does not make sense and it does not show the product at all in the advertisement. True, it is rather enthralling, but it does not make me was the viewer desire to purchase the merchandise.
A second advertisement that I found to be bad was the Virgin Money Home Loans ad. Not only is it disgusting but also is not clear as to what they are trying to promote. The visual is so disturbing that if I saw this advertisement in a magazine I would merely glance at it in disgust and immediately turn the page. Advertisements would undoubtedly prove ineffective.
2. I believe that advertising is, for the most part, extremely effective. It provides a means of revealing to the public new products that could be very useful in life. It is a way for sellers to communicate with potential buyers in a creative way and promote their products the way that they want to promote them. One instance that advertising influenced my decision to buy something was when I see certain items of clothing on mannequins. Window displays are a form of advertising and there have been countless times where I have found myself wanting to buy what I see in the window. One instance that advertising influenced me not to buy something was when I saw the above the influence advertisements on television or in magazines. They are the coolest ads and they really influence they way you think. I have never wanted to take drugs but after seeing those advertisements it just reassured my original thinking and I knew that I would never purchase drugs. The mere symbol alone is a reminder of what I need to be like so that I do not get sucked into that dark world or self destruction.
No comments:
Post a Comment